13 feb Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook web page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Using its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front side of this casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the figures for most of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, having a 6 per cent jump in comparison to year that is last.
Holiday Helpers
Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those willing to wager, it seems that at last Atlantic City’s efforts to mimic what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.
Needless to say, while one month that is good good, for a property like Revel which has been plagued with bad numbers since it started simply 15 months ago, an ongoing winning streak is going to be essential to persuade investors that the worst is over. To that end, Hartmann says there could be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we are able to maintain the market share numbers,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of property.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons utilizing the same name each took home $1 million following an Ohio casino mistake
Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. royal vegas mobile download The drawing was televised and plenty of local media were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It had been the moment of the lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino understood they had a major problem on their hands.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was within the audience at the casino, another one had been watching on television, waiting to see if he’d win the drawing. And since it turned out, it was the Kevin Lewis at home whom was the real winner not the one at the casino.
After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the money, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe chose to simply take another approach. Rather than make the males bother about which one could ultimately receive the prize, they just awarded two million dollar awards instead: anyone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to perform some thing that is right our guests, Horseshoe awarded a $1 million prize to each associated with males.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and their prize money was never actually in doubt. Nevertheless the Lewis who showed up at the casino that night is grateful that luck ended up being on their side.
‘When I heard my title I stated, ‘God finally gave me a win that is big» Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two champions have complete lot in keeping. Not only do they share a title and play at the same casino, however they both live into the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the main reasons for a casino being so generous in a situation such as that one is obviously to come up with the right PR, as well as the Horseshoe could be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or lack thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. Nonetheless, it was not to be, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and something they truly are nevertheless having to pay for. Caesars ended up being even offered a Wynn Resorts sub-concession back 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.
The problem lies in the truth that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars type of shot on their own into the base by not taking the Wynn deal if they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time doesn’t have 2nd possibility to enter the most profitable gambling region in the world now; an unfortunate reality for the company that carries the greatest long-term debt load of any casino conglomerate out there: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just since the start of 2013, Macau has shown an increase of 16 percent over this past year.
Internal Rebranding
Caesars was busy doing some major business that is internal: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded on the web poker is next in line to launch in Nevada) and a well planned Baltimore casino as a separate company that will be majority-owned by the moms and dad.
Clearly, buying and attempting to sell property for a profit is also not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had known as Caesars Golf, if they use it the market last year, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to pay down their financial obligation.
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