Online gambling operator Unibet announced today that it's to introduce an version that is overhauled of online gaming brand Maria later on this thirty days. The company said that the overhaul would incorporate a fully responsive front-end site as well as a brand tonality that is new. Hence, the it would be diversified in a bid to are more appealing to both female and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in all the areas it runs by mid-February. The launch is to happen in three stages. The website that is overhauled live on February 8 in Estonia. Its to be launched in britain on February 15 and can go are now living in Denmark, Finland, the Netherlands, Norway, and Sweden a day later.
What's more, it will shift its providing from online bingo to casino games since the latter have actually proved to be popular among gambling clients. Thus, the brand should be able to target both male and players that are female.
The casino that is online are going to be offered across all available networks. The Maria Casino web site may have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that although the web site will be one 'with a touch that is feminine' they are now intending at expanding their client base such that it include both male and female gambling clients.