Even Revel's Facebook web page bears their slogan that is new Wanted
It's the very first good news since Atlantic City's latest casino opened: finally, a marketing campaign appears to be working, and July's numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Using its seemingly obvious 'Gamblers Wanted' campaign including a sign that is massive directly on the front side of this casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable 'come on in and invest your money' tactic is working for them.
Revel's revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
'we think the July results clearly mirror the impact of the 'Gamblers Wanted' campaign,' said Jeffrey Hartman, Revel's interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the figures for most of the beleaguered gambling town's casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state's Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, having a 6 per cent jump in comparison to year that is last.