Tinder, the Fast Growing Dating App, Taps an Age Old Truth
WESTERN HOLLYWOOD, Calif. — when i sat within the lobby of the drab office building right here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship application, we pointed out that every couple of minutes women would enter the foyer, dressed in flip-flops, tees and tattered jean shorts, then proceed through a radical change.
Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After having a 30-second wardrobe modification, these people had been prepared due to their appointments at a modeling agency on the bottom flooring. Exact exact exact exact Same individuals: two really personas that are different.
A brief https://www.mail-order-bride.org elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just just just exactly What somebody wears, along side other clues that are visual down in photographs, can inform one thousand various reasons for them.
And Tinder thinks why these clues are one of the keys to internet dating.
The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time. Tinder wouldn’t share the exact number of individuals on the solution, saying just it had been on par along with other social support systems at couple of years in procedure.
